Premier's Advertising method is
unique. As an organization, we recognize the most experienced RTO
individuals we have that understand our customers best is our dealers! To
harness that collective marketing ability, Premier has created an Advertising
Fund that every dealer is required to contribute to. From that fund, all
creative materials are then paid for and dealers can take advantage of what has
already been created or create their own. As new materials are created,
they are posted to our secured dealer
website so every dealer has access to them. The advantage of this
method is that it;
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Makes it quick and easy for dealers
to produce new promotions.
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Allows every dealer access to
promotions and marketing concepts developed by other dealers.
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Allows dealers to continue to try
their own unique marketing concepts.
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Maintains marketing costs and time
to a minimum for every dealer.
Below is a sample of just some of
the direct mail promotions our dealers have developed. But marketing
concepts don't stop with just direct mail pieces. They include TV, Radio,
in store promotional items, posters, banners, truck design, window clingees,
signage, business cards, and t-shirts. If there is a need, our dealers
have access to a host of resources to create it. Whatever a dealer wants
developed for his store, he can turn to our marketing vault of creative
materials. If there is something similar to what he wants already, he can
use it or contact one our Marketing Consultants to modify an existing piece or
create something entirely new. Then, what that dealer creates is now
available to every other dealer to view and take advantage of. The
best news is that for a low monthly contribution to the Premier Advertising
Fund, all the creative design work is paid for and dealers can get what they
want at not additional expense.
This method keeps the marketing
costs and time low for our dealers, allows our organization to easily share
marketing ideas and concepts, and still allows for dealers the opportunity to
try their own unique concepts. Best of all, our marketing promotions are
not created by Advertising Agencies that 'think' they know our customers, they
are created by our dealers who work with our customers everyday and 'know' what
will drive sales for their stores.
